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Increase Conversions with Sales Pages

What is a Sales Page you ask? A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven. A good sales page is more than just a convenient place to...

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5 Website Formats Proven to Get Results

Did you know that not all websites are created equally? It's actually possible to use the incorrect format - which includes structure, copy, images, calls-to-action etc. So, if your website isn't performing as well as you hoped, it's possible that you've got the...

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How Does the YouTube Algorithm Work?

If you're looking to increase your video views on YouTube organically then understanding it algorithm is crucial. YouTube is infamous for its lack of transparency though so in order to "break the code" Hootsuite has put together a guide that looks back on trends and...

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How To Start A Podcast: Step-By-Step Guide

With more than 16 million South Africans subscribed to at least 1 weekly podcast it's clear podcasting is on the rise. SO what are you waiting for? Why doesn't your business have a podcast, yet? Not everyone has time to read your blogs and most of your followers don't...

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SEO Tips For Retail

It won't come as surprise that a number of small retailers have recently taken their stores online. If you're one of them we applaud you for taking a bold step towards future-proofing your business. Now, what's your next step? How do you make sure your products are...

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(INFOGRAPHIC) What Happens on the Internet Every Minute

Isn't the breadth of the internet amazing? Have you ever given any thought to the amount of activity there is online at any given time? Almost everything we do - entertainment, work, banking, communication, even grocery shopping - is online, especially during the...

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Social Media: The Decline of Organic Reach

Have you ever wondered why your posts get such little engagement despite having thousands of followers? Don't take it personally, social media has become a pay-to-play arena. Recent studies have discovered that as little as 5.2% (sometimes less) of your Facebook...

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Building a Sales Funnel: 5 Steps

Generating leads is becoming easier thanks to digital platforms like Facebook and Google ads, but nurturing those ads is still as tough as it's always been. This is why it's critical to understand the journey a lead needs to go on in order to become a customer. That...

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Google Ads – New Features to Grow Online Sales

Google recently announced the addition of a host of cool new features and promised even more were on the way. The majority of these features are attached to Google Ads and are being rolled out to grow your potential for online sales. Google added image extensions beta...

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